Sources list for SUMMARY ON CASE STUDY OF COCA COLA COMPANY:

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"Latin America Operating Segment" The Coca-Cola Company 2003 [Online} available at: http://www2.coca-cola.com/investors/annu alandotherreports/2003/opseg_latin.shtml "Latin America Operating Segment" The Coca-Cola Company 2003 [Online} available at: http://www2.coca-cola.com/investors/annu alandotherreports/2003/opseg_latin.shtml
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The Coca Cola Company. Retrieved From http://www.britannica.com/eb/article?tocId=9024552 Accessed on 8 November, 2004
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Velasquez, Mauricio. (2004) "The Coca-Cola Company Today: A Conversation with Juan Johnson Vice President and Director of Diversity Strategy and Culture and President of the Diversity Leadership Academy." Diversity Training Group. Official Website. Retrie
Internal Public Relations

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