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How Advertising Portrays Women

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Sources list for HOW ADVERTISING PORTRAYS WOMEN:

The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Davis, D. M. (1990). Portrayals of women in prime time network television: Some demographic characteristics. Sex Roles, 23, 325-332.
Colored Woman and the Media

The Portrayal of Women in U.S. Prime Time Television. Journal of Broadcasting & Electronic Media; 1/1/1999; Brain, Mary
Colored Woman and the Media

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

 

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