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Ogilvy On Advertising Essay

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Sources list for OGILVY ON ADVERTISING ESSAY:

Ogilvy, David (1964), Confessions of an Advertising Man, New York: Atheneum. In Leigh, 1994, 19. (1983), Ogilvy on Advertising, New York: Crown.
The Pun: A Linguistic Resource

Ogilvy, David: Ogilvy On Advertising (1983) New York: Crown Publishers
Global Advertising Agencies

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Ogilvy, David. "What's Wrong With Advertising." Common Culture. Michael Petracca and Madeline Sorapure. University of California at Santa Barbara: Prentice Hall, 2001. 95-105.
Advertising: A Case Study

 

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